Case Studies
Development
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Design, development and opening of this £2m award winning 500 seat restaurant and coffee shop, now successfully trading towards £2m sales (up over 100%) |
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Worked closely with client, staff and suppliers to deliver the project on time and on budget and am now supporting the on-going development of the concept |
| “Salim has worked as a consultant for Haskins for a number of years as if he was a full time member of our management. Initially I asked him to review our master plan for our new restaurant at Haskins Ferndownand we ended up implementing many of the changes he recommended which resulted in an almost total re-design. He was involved in every stage up-to and beyond the opening as we are now working on our future catering strategy. He has enormous energy and the ability to create and implement change. He is never afraid to take risks able to accept when he is wrong and change his views. Every business should have a Salim! “ Julian Winfield –Chief Executive, Haskins |
Development |
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The introduction of Costa Coffee has grown hot drink sales by 50% but also bought in a younger customer On-going development has led to the installation of a new cake counter, adding £100,000 sales in the first year! |
Development |
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Jane Cox approached me following a talk I gave at a garden centre conference about expanding and improving her successful restaurant Working together on issues like customer flow, menu range and pricing, we modified the servery and menu in 2009 to deliver a 10% sales growth, in a year when garden centres were struggling with the recession. |
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The project then extended into redeveloping the range and layout of their food hall, increasing sales by 25% and margins by up to 30% |
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Development |
Scotsdales Garden Centre |
 Caroline Owen was struggling with massive queues and complaints about quality.Using the existing servery equipment and modifying it to allow for a second self service counter and till island, we increased throughput by 60% and sales have been growing at around 15% since. The menu was re-engineered to increase self service, the main course menu was tiered in pricing to allow trading up and the supply base was re-tendered, reducing purchasing prices by 15%. All of which has increase gross margin by 4% |
Case Study –Farm Food Retailing |
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 Food retailing builds footfall into your stores on a more frequent basis. Remember the average garden centre customer only visits 6 times per annum |
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Display with confidence! Stock can be turned through your cafes to keep wastage down |
Case Study –Farm Food Retailing |
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Farm Food Hall retail sales have grown by almost 21% in the garden centre market this year (source GCA) |
Case Study – Growing Profits |
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Worked with individual members of this buying group to drive down catering spend by 15% generating an annual saving equivalent to £750,000! |
 Council was losing £80,000 per annum by running catering services in house. We went through a design and re-tendering project and have recently awarded a new contract that will generate over £125,000 profit to the Council each year for the next 3 years. |
 Re-tendered the catering contract to drive savings of 15% per annum across the group. This is projected to save approximately £1.1m in the coming year! |
 The Trust consume over 30 tonnes of coffee per annum. This has been re-tendered and bought into a bespoke blend of coffee, new machines and improved training and marketing as well as saving over £90k per annum |
| Great Amwell, industry leading cafe for a long time lost ground as it didn’t respond to the recession. I persuaded the client to lower price points, introduce smaller portions and change the merchandising, this has put the cafe back into 15% sales growth and improved margin by 10% |
| The Food Library had lost its way, become over stocked and was losing profits. We reduced the range, focused on volume, margin and merchandising and refreshed the product range to deliver a growth of 58% in gross profit! |
